I think all teachers who wish to attract students should do some research on branding. We could find out examples of how people and companies have reaped the benefits of branding.
For instance, a company I know of, did relentless branding of themselves as an ideal place to work in, and now have been able to recruit from all premier engineering and management colleges in India - leaving most traditional recruiters behind. Some things which come to mind are:
1. Brands are not created overnight.
2. Branding is an ongoing, consistent, without break exercise.
3. Branding involves positioning your value statements to your audience.
This year, I have got some interesting leads via my blog [I have been updating it for almost 4 years now], LinkedIn profile [my network is 400 plus and profile has been around for 6 years now] and WiZiQ [I spend time updating my profile and have done some activity which is now probably giving me some SEO benefits]. If I strengthen this, I am sure, this will give me even more benefits.
Thanks
Vikrama Dhiman