e-Teaching
Online Teaching : The e-Teaching Community
Created on: 02 July, 2009 Members: 1613 | Community Link: http://e-teaching.wiziq.com

Do you think online tutoring in India is a sustainable business proposition?

by Puspita Chakraborty
Posted on 27 September, 2009

Do you think online tutoring in India makes a good business model? Internet being easily accessible and mostly free becomes a heaven for spammers. Also too much supply reduces the value of the content significantly (How many times did you visit the page 2 of Google search?). Needless to say, cosmetic websites add to the confusion.
1) How are we poised to deliver value through Online Tutorials?
2) How do we control the quality of online education?
3) How do platforms like Wiziq make sure that it doesn’t become just another Jazzy website, more interested in getting advertisement revenue rather than adding value to the nation as quality education distribution channel?

Let us know your views

Tags: Online Teaching, Online Tutorials

by Narendran posted on 28 September, 2009

Dear Puspita,

1. Why not? This is perhaps just the beginning and the best is yet to come but definite to come sooner than later with so many rural students wanting to join higher education. The prospect that if you are a good teacher, you can teach for your entire language group, sitting at your home or at the studio is well writ on the wall. If you are good at international subjects, then you can teach anybody in the entire world. The boundaries of nations can not bind one any more. (Incidentally, from my room in a remote dingy suburb of Chennai, I teach students from the US, Ireland, England and Canada, and all over from India. Does one need more?)



My second point about sustainability. Well! Sustainable for whom, for the tutors or for the Institutions? It is sustainable for both, the individual as well as the institution. From Chennai, there are at least half a dozen online institutions, which are making crores of rupees worth business. Ask the Tutor Vistas, The Everons and they will tell you, how lucrative online business is. (In fact they may not want to tell you, but that answer itself is the proof of the pudding.)

My next point is – Who is to judge what quality is? It is nobody’s job .It is the student who flies with high grades, who will certify the quality of the education. If one is good at the job, the message will spread like wild fire through social networks, such as Face book, Twitter, Linked in, Xing etc. But if one is bad, then who will care for him, online or no online.

Like water will find it own level, let’s be confirmed that quality will be there at the doorsteps of those who cherish it. The online tutor’s job is to deliver what the student wants, at the time he wants, at the place he wants and at the pace he wants. Rest will all fall in place like a zig-saw puzzle.



by Tony Burton posted on 28 September, 2009

I don't know that online teaching in India is a riskier proposition than online teaching anywhere. I was an active online instructor on another site that slowly is becoming more of a social site than anything else.

One problem is that there is so much "free" content online: entertainment, informational and educational content. People have become accustomed to the idea of "free" (and I place the term in quotes because we all know it really isn't "free." It costs someone to produce it and keep it available.) There are many freeloaders who will flock to a site when there is free content there (free courses, for example) but most of those same individuals will not invest money in paying for something that actually has more value: a continuing, interactive set of classes with an instructor that provides feedback and corrective guidance.

Personally, I don't believe the "give it all away" model is sustainable. There are instructors who give free classes all the time, possibly for the social rush of being able to say that they are online teachers, or maybe it is really altruism. But those who do so are not helping those of us who would like to keep the business going. Students point to the free classes and say, "Her classes are free. Why do you charge for yours?" and they refuse to sign up.

I saw this once on the wall of a shop: "The bitterness of inferior quality is long remembered after the sweetness of low price is forgotten." Though this shop sold furniture, I believe it is true of just about everything that is sold. Paying the low-bid price simply because it is lower, for something as important as learning, is a sure way to be ultimately dissatisfied.

And the problem is, when a student is dissatisfied with the results of one of the free classes, they often paint the entire online learning community with a broad brush, saying things like: "Oh, I took one of those online classes once, and it was a joke. I didn't learn a thing. Don't waste your time!" I myself have heard this said, and when I inquired further, found that the student took a set of "free" courses.

That's not to say that there should not be free sample classes or intro classes. But I'm really bothered by those who dilute the profits pool by teaching all their classes for free, or by making recordings of all of them available for free.

by Vikrama Dhiman posted on 29 September, 2009

Great question!

Insightful answers from Narendran and Tony.

@Narendran - Everyone agrees that online education is here to stay. The only thing to be worked out is how will it happen. At WiZiQ we have taken the approach that we need to keep teachers and instructors at the center of this approach - empower them - and they can then power a learning revolution across the world.

@Tony - You raise a very important point. Personally speaking, I agree with the philosophy that everything will eventually hover around $0.00. See http://www.wired.com/epicenter/2009/06/disruptive-by-design-wired-editor-in-chief-chris-anderson-discusses-the-future-of-free/ for more details. The question is how do we make our processes of production hover that mark too perhaps. A philosophical question - the answer to which holds the key to the future.

by Tiris K Cheeran posted on 01 October, 2009

Good questions and better answers!I'm sure online education will stay despite the obsession with free. Let FREE & FEE co-exist.Why not?

by Narendran posted on 02 October, 2009

I think the free lunches on online education are good advertisements for paid online courses, by making people get used to online. Therefore I welcome them. Hence let us not be unduly concerned about these freebies. As long free hospitals, people will throng the paid private hospitals, lest it should turn out to be too expensive later. As along as there are free government schools, there is going to be heavy rush for payment schools. Otherwise why would one pay a donation of 50,000 rupees for a LKG admission? There is a state-funded free legal system in this country for those who ask for it but who cares? In all these, let me reiterate to the point of turning redundant that it is Darwinism that will ultimately prevail and that the fittest will survive. And the fittest will be the best.

It is a myth to imagine that the cost of production will turn zero or near zero. This flight of fancy is against the fundamentals of economics. We are competing for rare resources. And the rarer they turn, eventually which they will, the dearer they are going to be. To specify, time is a rare resource, and as along as we can not afford to lose our precious time with some run-of the-mill free stuff, it is my firm belief that the paid courses will rule.

Those who are familiar with Orkut know it better. It is an exchange hub for free stuffs. Same time, it also has an equal number of people wanting to be coached up. Haven’t the free stuffs helped them out? Please ponder over this paradox.

by John Krochmalny posted on 02 October, 2009

Tony:
Your point about free on-line educational materials is well taken. But consider that if it were as easy as reading out of a [book, journal,website] we'd all be PhD's.

My opinion here

JohnK

by melzen c. florendo posted on 11 October, 2009

Why not- probably. But lots of things to consider. Why not start from scratch- business wise- start with a few investments then do more later.
Feel the market first. Then, go for it ...

by Anne Fraser posted on 19 January, 2010

I share Tony's concern about an overload of "free" content. I hope tutor commitment and quality will win out!

Would you like to Reply:
Sign Up, or  Sign In (if you are existing member) to join this community!
Copyrights © 2010 authorGEN. All rights reserved.